
Creativity
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Intro
A study of how groups of makers hold a shared intent without flattening the individual instinct that gives work its edge.
Many Hands, One Intent
Collaboration is not consensus. The best collective work keeps a single point of view intact while many people contribute to it. The instinct that gives a piece its edge usually belongs to one person, and the group exists to sharpen it rather than sand it down.
When everyone owns the outcome equally, nobody owns the risk. Strong groups assign that risk deliberately, so the work can say something instead of averaging itself into silence.
The Role of Friction
Disagreement is a feature of healthy making. It is the sound of taste meeting taste, and it tends to produce work that is more certain of itself, not less.